When we wish to get a new dress or suit, we sometimes head to the boutique or clothing shop. However, the most beautiful dress or the smartest-looking suit doesn't always make us look our best because we have unique body shapes. If we want the clothes to fit like they were made just for us, well, we will have to get them altered by the tailor.
The same with our dogs' diets. We can make sure they get all they need by serving them a premade food that is complete and balanced. However, nothing can beat a diet that is tailored and custom built for each individual dog's life stage, activity levels and unique needs.
Recipes can be raw or cooked, and they will be balanced to meet your individual dog's needs from Vitamin A to Zinc following the NRC standards. Ingredients used in the formulation are based on what you have available to you.